Natural Selection London - DENIM Lookbook

Natural Selection was launched in 2009, surfacing as an authentic denim brand marrying an understated British sensibility to Japanese selvedge fabrics and high fidelity construction methods. As the name suggests the brand has always focused on the unique way the denim cloth changes and evolves over time with each wear.

Ready to wear was launched in 2014 and a London flagship store followed in 2015.

The lookbook was digitally printed, and staple bound. We used a coated paper combinded with translucent sheets at the beginning and end.

You can order online at

Caroline LeonardComment